See the world through their eyes
Understand human behaviour
Eye tracking provides valuable insights into human behaviour and how people perceive and process information
Improve Customer Experience
Eye tracking is the perfect tool for understanding pain points, spotting opportunities and optimising journeys
Uncover subconscious thinking
Validate actions and explore mental processes with retrospective interviews
Make Marketing Messages Count
Explore what's standing out, identify marketing opportunities and improve salience
Eye Tracking Services
Dan and the team at UXbridge are one of our most important partners, providing cutting-edge technology and expertise on a wide range of projects. They are a delight to work with and ensure that even the most complex assignments go smoothly. Can’t recommend highly enough. Andrew, the Lab Sydney
Our experience with UXbridge was exceptional, armed with an intimate knowledge of eye tracking technology and a genuine friendly attitude, Dan went above and beyond to make sure the in-person training was practical and directed at our level of proficiency. Hannah, David Jones
We’ve found working with the team at UXbridge extremely valuable. What really makes the process super easy is how digestible the reports are whilst maintaining quality insights. Caitlyn, Transurban
Frequently Asked Questions
What is eye tracking?
The process of identifying where someone is looking. You can use it to see where people look, for how long and take note of what’s missed.
What are common applications?
Eye tracking has become popular across a variety of industries:
- User Experience
- Shopper
- Advertising
- Professional Performance
- Sports Performance
- Psychology and Neuroscience
- Virtual Reality
- Education
What info can eye tracking provide?
Eye tracking technology has advanced rapidly and can provide you with a wealth of information.
- Live viewing: Watch the participant’s gaze in real time, including video, audio and physical interactions.
- Retrospective interviews: Play the footage back while they articulate what they are thinking, doing, seeing and feeling. The conversation can be recorded with picture-in-picture software.
- Heat maps: Provide great visual representations of data: what’s viewed and what’s ignored.
- Gaze plots: Visualise the scan path – what’s viewed first, second, last. Gaze plots can also uncover re-reading behaviour or signals the participant is lost.
- Statistical analysis: Detailed statistics can quantify attention across various areas of interest and over time. Time spent, number of visits, average visit duration and percentage who fixate are common measures. Statistics can be broken down by user type, environment or other factors. 30+ participants is recommended.
Why use eye tracking?
Eye tracking enables you to see the world from your target audience’s perspective. You can test if your marketing efforts are reaching your audience or record micro interactions as you tap into subconscious thinking. This research method captures natural behaviour and allows subjects to explore on their own.
What are the benefits for your business?
Eye tracking provides your business with real-time data about human behaviour with direct application to your customer experience strategy.
- Helps to improve or streamline customer experience
- Ensures your marketing communications are seen and read
- Uncovers opportunities and barriers across the customer experience
- Enables evaluation of visual and emotional impact of design changes